About The Brand
Launched in 2018, Unsobered set out to make the world of alcohol more approachable, engaging, and fun. Positioned as a lively guide for enthusiasts and casual drinkers alike, the brand goes beyond just talking about drinks. It blends entertainment, education, and expertise into one spirited platform. Unsobered has created a space where learning about alcohol feels like part of the celebration itself.
The Problem
When we first looked at Unsobered’s earlier website, it carried the appearance of a simple blog. While the content was engaging, the design didn’t quite capture the energy or personality of the brand. There was also a clear gap between the visual identity of their social media channels and the website. So, overall, the site lacked the presence and appeal needed to hold attention and reflect the brand’s expertise.
For a platform aiming to be the go-to voice on all things alcohol, the digital experience needed to feel more authentic, credible, and aligned with its spirited identity. The challenge was to make Unsobered’s online presence into something that audiences would take seriously while still retaining the fun, approachable character at its core.
The Solution
To reimagine Unsobered’s digital presence, we decided to move away from the blog-like layout and build a platform that felt dynamic and structured. The starting point was to think like the user: if someone were to explore an alcohol library, how would they want to browse?
We structured the website so visitors could search by what they were drinking, where they could find it, or by the mood they were in for the evening. This made the experience both intuitive and exciting, inviting users to explore the world of alcohol in a way that matched real-life choices.
At the same time, it was important that the website didn’t just look good but also carried the same energy as Unsobered’s social media presence. We aligned the design and tone to be fun yet informative, ensuring consistency across channels. The content was refreshed, refined, and integrated so that every section of the site felt engaging while staying connected with its lively social feeds.
The Impact
The website revamp quickly began showing results, not just in design but also in performance. With the new structure and refreshed content, Unsobered started ranking for its target keywords, giving the brand stronger visibility in search results. This improvement in SEO translated into a steady rise in website traffic, bringing more people to explore what the platform had to offer.
Beyond the numbers, the site became easier to navigate and more enjoyable to use. Visitors could now discover content effortlessly. By making the digital experience smoother and more intuitive, the website finally reflected Unsobered’s lively and informative personality while helping it reach a larger audience.