About Us

It all began when three lifelong friends decided to scratch the entrepreneurial itch in them.

Abhishek, Ojas, and Sneha each had several years of experience under their belts; it was due to this that they polished their skills in marketing, research, communication, and content. Being close friends, they’d meet fairly often, Ojas’ couch being their mute fourth companion. Somehow, every conversation would dwindle down to discussing various entrepreneurial ideas. They’d each considered starting something of their own at different points in their lives, always toying with the idea at the back of their minds. At long last, they decided to put this thought into motion.

There was one defining realization that sparked the start of their new chapter – the fact that truly well-researched, quality content was a rare find despite a saturated market. Once they hit upon it, every conversation held this thought at its core; it was from those many discussions that Not Your Idea was formed. We started with a focus on content, going on to expand our service offerings to include tech solutions and consultation. The rest, of course, is history.

Cut to today – we’re a fun bunch with an insatiable curiosity to learn, joining in the conversations and jokes with our three bosses. We honor our dibs and one-up each other to puns so good they’re bad (or vice versa, depending on how you see it). Most importantly, truly knowing our work and being readily adaptable is our ethos. We’ve got our eyes set on the path ahead, with plenty of ideas in tow.