Thanks to several years of experience, Abhishek, Ojas, and Sneha had polished their skills in marketing, research, communication, and content. Being close friends, they’d meet fairly often, Ojas’ couch being their mute fourth companion. Somehow, every conversation would dwindle down to discussing various entrepreneurial ideas; after all, each had once toyed with the idea of starting something of their own. At long last, they decided to put this thought into motion.
There was one defining realization that sparked the start of their new chapter – the fact that truly well-researched, quality content was a rare find despite a saturated market. Once they hit upon it, every conversation held this thought at its core; it was from those many discussions that Not Your Idea was formed. We started with a focus on content, going on to expand our service offerings to include tech solutions, digital presence audits, and consultation.
... we’re a fun bunch with an insatiable curiosity to learn, joining in the conversations and jokes with our three bosses. We honor our dibs and one-up each other to puns so good they’re bad (or vice versa, depending on how you see it). Most importantly, as a digital solutions company, truly knowing our work and being readily adaptable is our ethos. We’ve got our eyes set on the path ahead, with plenty of ideas in tow.
