Major Investment Bank Consulting, Tech
Overview
Our clients were an investment banking firm that provides a wide range of services such as private equity, institutional brokerage, and project advisory. They also have a huge presence in the Indian financial market and have been involved in many high-profile transactions.
Although an established bank, their website needed higher visibility and optimization. The site wasn’t ranking well, and even if it was found, users were put off by its slow loading time. Additionally, the website wasn’t optimized for mobile viewing.
Approach
Removed Tags And Included Ranking Keywords
To improve visibility and traffic, we removed the tags that were preventing Google bots from crawling. Additionally, Analytics data gave us a range of keywords to target for healthy traffic.
Improved Website Servers
We addressed internal server problems, eliminated CSS and Java elements that weren’t being used, and decreased the First Contentful Paint (FCP) time to speed up image loading. We also reduced DOM size to free up memory.
Mobile Optimization
We needed the website to have a fast load time on mobiles as well, so we optimized images and fixed viewpoint issues that plagued performance. Doing this helped in increasing mobile user-friendliness and experience too.
Results
12.2K - Organic Website Traffic
The website saw an increase in organic traffic due to performance fixes and keyword implementation.
1.19s - Server Response Time
The website’s server response time dropped, increasing user-friendliness and in turn decreasing the bounce rate as well.
77 - Mobile SEO Score
After implementing mobile-friendly fixes, the number of users accessing the website on mobile devices increased.