As businesses continue to grow and expand their online presence, the need for quality content creation has become increasingly crucial. However, not every company has the resources, time, or expertise to produce compelling content consistently. This is where outsourcing content creation can come in handy.
Getting the content right can do wonders for your business. For instance, Mailchimp, an email marketing company, found that businesses that blog regularly get more leads than those who not. Also, using content marketing strategies has contributed to over 30% growth for businesses. Considering these advantages, it makes sense to leave content to the experts, right? So here are some of the benefits of outsourcing content creation.
Saves Time And Money
Easily one of the best advantages of outsourcing your content is plain economics. Creating even a small content piece, like a social media post, can take up a considerable amount of time. You’ll need to factor in the budget that needs to be allocated for hiring a team of full-time writers. Your employees need to be paid and there are additional expenses like insurance, logistics like working space, computers, etc that have to be accounted for. By outsourcing content creation, you have the assurance of working with someone who knows the space, that too at a fraction of the cost. It’s a win-win all over!
Lets You Focus On Your Core Business Areas
Continuing from the above-mentioned benefit of saving time, outsourcing content frees up your bandwidth. With the burden of creating content off your shoulders, you can actually focus your time and resources on your Key Result Areas (KRA). For instance, if you’re a marketing manager, you want to develop marketing strategies and create campaigns. By sticking to your strengths and letting the content company stick to theirs, you’ll be able to get more value out of your business.
Your Content Is Search Engine Optimized
Professional content creators have the expertise and experience to create high-quality content that engages the audience and drives traffic to the business website. They understand the importance of SEO and ensure that your content ranks high on search engines. By incorporating keywords that your business needs to be ranked for, they can help improve the visibility of your website, thereby increasing your conversion rate.
Case Study: A child healthcare platform wanted to increase its app downloads and improve brand awareness. For this, we created a strategy with specific content buckets, optimized the app store description, UI/UX, SEO, and plugged loopholes in the customer journey. The result was over 150K app downloads, boosted organic traffic, and increased impressions by 30%.
Let You Publish Consistently
While it varies across industries and your target audience, a rule of thumb is to publish at least one blog per week on your website. But researching and writing content takes time, and when you have priorities, the task of consistently creating content will definitely go on the back burner. This is where you can outsource your content – you’ll be able to publish content regularly while maintaining high standards.
Case Study: Marketing Insider Group, a US-based content agency, relied on collaborative efforts to create blog titles, do keyword research, and publish content consistently for a tech media agency. In terms of search visibility, the tech media agency surpassed its top competitors and started gaining up to three times the amount of inbound leads.
Also read: 9 Elements Of A Website To Improve Conversion Rates
The Writers Are Versatile
Yes, there is indeed a lot of AI-powered content writing software out there. However, as an AI language model, the software doesn’t necessarily have the nuance that’s needed to speak your brand language fluently. This is not to say that they’re completely inefficient, but it still needs a human touch and the content you get will be poorly researched and quite generic.
When differentiating your brand through your voice is important, generic content simply won’t do! Accomplished content writers can adapt to your brand language and keep it consistent throughout all your communications – be it blogs, newsletters, social media posts, and a lot more.
Offers More Flexibility
Having an in-house content writer definitely comes with its share of benefits. But in case you need them to quickly adapt or rapidly meet fluctuations in demand, outsourcing may be a better option. For example, if your company is launching a new product or expanding into a new market, you’ll want a lot of content to promote it. On the other hand, if your product is seasonal, content becomes less of a priority in your off-season. In either case, you may choose to increase or decrease your content output, which becomes much easier when you outsource your content.
You Get New Perspectives
When you outsource your content, you’re most likely entrusting it to a group of people who are from varied backgrounds. There’s a high chance that a writer has worked in the same industry as yours, so they’ll know exactly what it takes to reach your target audience. Because of this, you’re going to get a bunch of fresh ideas and perspectives on how you should approach your content. For instance, instead of just writing blogs, the content company may suggest that you create podcasts or videos. You may not have expertise in these formats, but it’s easy to outsource them and get them done.
Summing Up
The pros of outsourcing content are very tangible, and businesses across industries are availing of this service to free up their plates while getting a positive return on investment. In case you’re also struggling with content creation, consider outsourcing it!
FAQs
What Is The Main Purpose Of Outsourcing?
The primary goal of outsourcing is to hand over certain tasks or functions to outside parties. It’s usually done to cut costs, tap into specialized expertise, boost efficiency, and free up resources for core business activities.
What Are The Different Types Of Outsourcing?
Some of the main types of outsourcing are as follows:
- Business Process Outsourcing (BPO): It involves delegating non-core business activities, such as customer support, payroll, or human resources, to external service providers.
- Information Technology Outsourcing (ITO): This refers to contracting out IT-related tasks, like software development, infrastructure management, or technical support, to specialized vendors. ITO enables access to advanced technology and skilled IT professionals.
- Knowledge Process Outsourcing (KPO): Involves outsourcing knowledge-based functions like research, data analysis, or financial planning. It allows companies to leverage specialized expertise and gain insights to make informed decisions.
What Are The Pros And Cons Of Outsourcing?
Pros of Outsourcing:
- Cost Savings: Outsourcing can lead to lower labor and operational costs in countries with lower wages, reducing overall expenses.
- Access to Expertise: Companies can tap into specialized skills and knowledge from experienced outsourcing providers, enhancing the quality of services.
- Focus on Core Competencies: Delegating non-core tasks allows businesses to concentrate on essential activities, promoting innovation and growth.
Cons of Outsourcing:
- Quality Concerns: Some outsourcing providers may not meet expected quality standards, leading to potential service issues.
- Communication Challenges: Language barriers and time zone differences can hinder effective communication and collaboration.
- Security Risks: Outsourcing sensitive tasks may expose the company to data breaches or intellectual property theft if proper security measures are not in place.
What Are The Four Main Purposes Of Content?
The main purpose of creating content is to inspire, educate, convince, or entertain the target audience.
What Are The Benefits Of Content Creation?
Content creation benefits include increased brand visibility, audience engagement, website traffic, and lead generation. It establishes expertise, fosters brand loyalty, and supports marketing efforts.
