Indian Cosmetics Brand Content
Overview
We worked with a major Indian cosmetics brand that offers a wide range of makeup and beauty products. The brand is known for its high-quality products and has a cemented audience of loyal followers. Despite capturing the cosmetic market, they needed help to strengthen their brand image and brand recall.
Approach
Improved Content Strategy
Our team created content calendars that prioritized topical content and brand positioning. Additionally, we executed off-page SEO activities to enhance the website’s recognition and establish domain authority.
Produced App-friendly Content
We curated app-specific content to showcase the brand’s value proposition, emphasizing its online shopping capabilities.
Increased Traffic To The Website
To boost brand awareness, we created a roadmap to leverage presence across multiple platforms. Our Quora marketing drove traffic by engaging potential leads in Q&A. Plus, we used backlinks to increase the visibility of the site.
Results
227K - Organic Traffic
Our on-site SEO-optimized content strategy and execution brought immense organic traffic to the website, strengthening brand recall.
45.5K - Backlink Traffic
With effective off-site SEO and content, we drove healthy backlink traffic and increased their domain authority.
2.8K - Referral Traffic
Creating content with healthy backlinking opportunities got the brand good referral traffic, helping to reinforce the brand’s image and credibility.